achieve purpose-driven growth
Amanda is an Insights & Strategy Consultant with 10+ years of experience helping Fortune 500 companies “do well by doing good,” by working with them to identify and fulfill their purpose, and achieve measurable positive impact for their business and society. She specializes in actionable primary research (qual and quant), secondary research, behavioral analysis, data-driven recommendations, and ROI reporting.
Let’s discuss what I can do for your brand.
amanda@amandakantor.com
https://www.linkedin.com/in/kantoramanda
Target
Developed Target’s Corporate Social Responsibility program, including their mission statement “help all families discover the joy of everyday life,” enhanced benefits for 400,000 employees, and increased investment in local communities to an unprecedented 5% of profits.
focus groups | in-depth interviews | surveys | analytics | purpose-driven branding
Uber
Identified safety as core to Uber’s social purpose and incorporated into their mission statement a commitment to helping all people “move and earn safely.” Recommended new safety features, such as “trusted contacts” and “RideCheck.” These updates reduced incidents by 40% and improved brand reputation and trust.
cultural insights | ride-alongs | survey
FIJI Water
Explored sustainable packaging options for FIJI Water to maintain and grow market share in an increasingly eco-conscious world. Resulted in transitioning all FIJI Water and POM juice bottles to 100% recycled plastic (rPET), which reduces carbon emissions by 60% and impacts over 100M bottles per year.
competitive landscape analysis | exploratory focus groups | package testing | attitudes & usage survey
Changi Airport Group
Partnered with Changi Airport Group on message testing to increase global awareness of Jewel, its retail complex that features 1,400 trees and the world’s tallest indoor waterfall. Within a year, CAG won seven awards for innovation in sustainable design, and became the most popular stopover destination in the world.
global survey | purpose-driven branding
McDonald’s
Led a marketing study to understand first and second generation Asian Americans’ relationship with food and McDonalds. The study inspired 6 national commercials, as well as new inclusive policies and menu items, which helped demonstrate McDonalds’ corporate value “we open our doors to everyone.”
in-depth interviews | survey | storyboarding
JUSTIN Wines
Worked with JUSTIN Wines to plant 5,000 oak trees and donate 375 acres and $2.25M to a land conservancy, which improved local community relations in Paso Robles.
financial reporting | strategic giving | cross-functional project management
Wonderful Pistachios
Pitched and executed marketing campaigns and biometric screenings to reduce Wonderful Pistachios’ employee pre-diabetes rate by 59%, which saved the company $15M in healthcare costs.
analytics | financial reporting | impact reporting | cross-functional project management